Arlene Wherritt, a management consultant launching her corporate coaching venture Titaniam, needed a brand identity that matched her ambition. The name itself sets the tone: combining the strength of the metal titanium with the personal assertion of ‘I am’ — a deliberate, meaningful construction that the design needed to honour.

Design Directive

Jordan Design’s mission was to craft a brand identity that embodied Titaniam’s core values of strength, professionalism, and human connection. The design directive included creating a bold, sleek, and polished look.

The business name Titaniam cleverly combines the strength of the metal titanium with a unique twist in the spelling, replacing the last letters with ‘iam.’ This alteration to ‘iam’ is a nod to the concept of ‘I am’ the individual. Highlighting these three letters was a key element of the logo design brief.

Logo & Brand Identity

We designed a typographic logo using a clean sans-serif typeface, with the letters ‘I AM’ set in deep teal to create a visual anchor within the name. It’s a subtle but effective move — the brand’s entire philosophy made legible in a single glance. The palette pairs deep teal (stability and trust) with a raspberry accent (energy and contrast), creating a professional identity with genuine presence.

Website

The website translates the brand into a polished digital experience — clean layout, easy navigation, and content structured for an executive audience. Its clean, polished look and easy navigation catered to the executive-level audience, offering comprehensive information about Titaniam’s coaching services.

PowerPoint Presentations

The PowerPoint templates were designed for longevity: well-structured, easy to update, and built to maintain design integrity in future presentations without needing ongoing design intervention.

The Result

A brand that reflects the confidence and intelligence of the business it represents — and a set of tools Arlene can take into any room with authority.