Sts Peter & Paul’s Old Cathedral Goulburn, an iconic and historic building in Goulburn, was in dire need of restoration to ensure its preservation for future generations. The task of raising $10 million for the cathedral’s restoration was undertaken by the projects chair, Dr Ursula Stephens — and engaged Jordan Design to build the marketing collateral that would carry the campaign.

The Brief

Marketing that could connect with both the cathedral’s historic significance and a contemporary donor audience. The identity needed to feel sacred and substantial, while being versatile enough to carry across a full suite of collateral.

The key objectives included:

• Developing a distinctive logo that captured the essence of the cathedral
• Creating a cohesive visual identity with a classic yet modern aesthetic
• Designing various promotional materials to effectively convey the fundraising message

The Design

The logo is the cornerstone of the campaign. We chose a classic typeface for its timeless authority, and built the icon around a cross motif drawn directly from the painted interior walls of the cathedral itself — a detail that ties the identity to the building in a specific, meaningful way.

The colour palette of gold, cream, and deep smoky blue evokes spirituality and grandeur without feeling inaccessible.

From that foundation, we designed a comprehensive suite of collateral: business cards, letterheads, comp slips, giving cards, presentation folders, posters, and flyers — a cohesive identity deployed consistently across every touchpoint of the campaign.

With a visually cohesive and compelling brand identity, the campaign garnered widespread attention and support from the community, donors, and sponsors.

The fundraising goal was met. The cathedral has been fully restored. The identity we created played its part in making that happen.