Karma Kulfi is a premium ice cream brand with a product worth showing off. They came to us wanting packaging that would stand out in a crowded market — vibrant and fun, but with enough sophistication to communicate genuine quality.

The Approach

We developed the full brand identity from the ground up: logo, packaging, and product photography. The design draws its lead from the ingredients — each flavour’s hero ingredient becomes the visual focal point of its wrapper, grounding the packaging in something real and appetising. A bold, saturated colour palette communicates freshness and summer energy. The Karma Kulfi logo balances playfulness with a premium sensibility — fun without sacrificing sophistication.

What We Designed

Individual ice cream wrappers, retail boxes, and tubs — all part of a cohesive system where every element reinforces the brand. We also handled art direction and product photography for the packaging, ensuring the imagery matched the standard of the design.

The Result

Packaging that earns its shelf space. Karma Kulfi launched with a brand identity that communicates both quality and personality — and looks as good as the product tastes.