Brief

Greenwich Park Wines, a budding vineyard & winery located just outside Goulburn NSW, approached Jordan Graphic Design to revamp their wine labels with a clean, strong design that exuded a contemporary and prestigious aesthetic. The client specifically requested the incorporation of a distinctive graphic element on the labels that would serve as a focal point.

The Design

The key element of Jordan Graphic Design’s solution for Greenwich Park Wines was the creation of a distinctive illustration that beautifully depicted the winery’s location, at the foot of the Cookbundoon Ranges and the Great Dividing Range. A layered approach was taken with The Cookbundoon Ranges represented with overlaying saturated block colours, whilst the Great Dividing Range was represented in outlines.

Results

Jordan Graphic Design designed a series of wine labels that perfectly encapsulated the essence of the winery’s location while simultaneously meeting the client’s desire for a clean, strong, and contemporary design.