Illustrations + Maps | website design | Brand Identity
‘Explore Berrima’ is a collaboration between JORDAN | web & graphic design and sales & social media manager Natalie Block. As business associates we came together to create a cohesive brand and suite of marketing material for Berrima to promote the village as a unique tourism destination in the wake of Covid 19 and the NSW bushfires which heavily affected the area.
The first project launched was a 12 page A6 fold out printed inbound brochure featuring a village map and details of local businesses. The pocket guide features a custom illustrated map that highlights historic landmarks & business houses, and encourages visitors to explore more of the village.
Building on the success of the pocket guide, we created ‘Explore Berrima’ website, a visually engaging and information packed website featuring details on where to eat, stay, shop and things to see & do in Berrima. JORDAN | web & graphic design also undertook a series of photshoots of the village to be used in online & print marketing.
The “Explore Berrima’ project has been backed up with a strong social media presence, digital newsletters and branding campaigns. The project has been funded entirely with the support of local businesses.