Campbell Estate Agents is a family business built on a straightforward set of values: warmth, honesty, and a personal approach to real estate. When they came to Jordan Design, they had a clear brief — a brand identity that felt both modern and trustworthy, with the character to stand out in a competitive market.

Brand Identity

The identity takes a bold, contemporary approach while drawing on classic Queensland architectural character. The logo centres on a roofline graphic subtly integrated into the ‘Campbell’ name — a detail that connects the brand to its context, nodding to both the charm of traditional Queenslander homes and the clean lines of modern architecture.

A pairing of serif and sans-serif type reinforces that duality: established and refined, but current. The palette of deep navy, cream, smoky blue, and white strikes a balance between authority and approachability — a brand that feels as considered as the service it represents.

Marketing Collateral & Brand Guidelines

As part of the full branding package, Jordan Design developed a cohesive suite of marketing collateral to carry the identity across every client touchpoint. This included logo files, social media icons, and stationery designs, accompanied by comprehensive brand guidelines covering logo usage, colour palettes, typography, and moodboards. The guidelines give Campbell Estate Agents the tools to maintain a consistent, polished presence — across every platform, every application, every interaction.

Signage

Property signage is one of the most visible expressions of a real estate brand, and it demands the same standard as everything else. Jordan Design developed a signage system for Campbell Estate Agents that translates the brand confidently into the field — consistent, professional, and immediately recognisable as theirs.

The Result

A complete brand identity that gives Campbell Estate Agents a presence worthy of the business they’ve built — warm enough to invite trust, polished enough to command it.