Boomerang Communications came to us with two goals: refresh their existing brand, and launch a new business — Tablelands Communications, an NBN provider positioning itself as the local alternative to the big telcos.

The Approach

The two brands needed to feel clearly related — sharing enough visual DNA that customers would recognise the connection — while each maintaining its own identity. The result is a pair of clean, contemporary logos with consistent typography and complementary iconography. Unified, but distinct.

The Launch

To introduce Tablelands Communications to the market, we designed a full launch campaign: print advertising, posters, flyers, and social media assets. The campaign positioned the brand directly against the major telcos — local, accessible, and on your side.

The Result

Two well-defined brands with a coherent shared identity, and a launch campaign that gave Tablelands Communications a clear voice in a competitive market.